Job Title: Senior Associate – Demand Marketing & Inside Sales
Job Location: Baner, Pune
Exp - 4+ Years
Who We Are
Acuiti Labs is a specialist Global SAP consulting firm headquartered in London, UK, servicing clients globally for ‘Consume to Cash’ process transformation and optimization.
We solve business challenges using fit-for-purpose solution architecture and technology that align with client requirements, enable optimum functionality, and deliver market-winning digital strategies. With expertise in technology R&D, business strategy, and digital transformation, we design efficient solutions, build software platforms, and enable innovation.
What We Believe In - We take pride in having a diverse and talented workforce spread across multiple geographies. As a gender-neutral organization, we strongly believe in Diversity and Inclusion. Our core values include:
- Excellence
- Integrity
- Learning
- Organisational Pride
- Respect
What We Do
As an SAP Partner specializing in SAP BRIM, Acuiti Labs delivers business technology solutions and digital transformation on S/4HANA and cloud applications such as Subscription Billing, CPQ, and Entitlement Management.
Our expertise supports subscription and consumption-based Target Operating Models across industries: Mobility-as-a-Service, Tourism-as-a-Service, Ports-as-a-Service, Postal-as-a-Service, Telco-as-a-Service, and Software-as-a-Service.
Role Overview
We are looking for a proactive Demand Marketing & Inside Sales Executive to generate qualified leads and build a strong sales pipeline for Acuiti Labs’ products and SAP S/4HANA offerings. The role combines demand generation, prospecting and lead qualification, with a focus on the EMEA and North America markets.
Key Responsibilities
- Research target companies, decision-makers and buyer personas; build and maintain segmented prospect lists using relevant sales intelligence tools.
- Plan and execute multi-channel demand generation campaigns across email, LinkedIn, webinars and events.
- Identify, engage and qualify prospects through outbound calls, email, LinkedIn and other channels.
- Support Account-Based Marketing (ABM) initiatives through account research, persona mapping and personalised outreach.
- Nurture leads and work with the sales team to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), following agreed qualification and handover criteria.
- Prepare tailored pitches and deliver online presentations to prospects as required.
- Drive registrations and attendance for webinars and events, and promote relevant content assets.
- Maintain accurate lead, activity and call records in the CRM; keep pipeline information current.
- Track campaign and outreach performance, including MQLs, SQLs, meetings booked and pipeline contribution, and use insights to improve results.
- Collaborate with Sales, Brand and Design teams on campaign messaging, landing pages and sales enablement materials.
- Share relevant market, competitor and buyer insights, and provide regular progress updates against agreed activity and pipeline targets.
Required Skills & Qualifications
- Bachelor’s degree in Business, Marketing or a related field.
- At least 4 years of experience in inside sales, business development or demand generation within a B2B environment.
- Experience engaging prospects or supporting sales activities across EMEA and/or North America; exposure to both markets is an advantage.
- At least 2 years of experience in the SAP ecosystem, preferably SAP ERP or SAP S/4HANA.
- Understanding of enterprise IT services, SaaS or B2B technology sales.
- Hands-on knowledge of demand generation, email campaigns, LinkedIn outreach, lead nurturing and sales funnel metrics.
- Experience with CRM, lead-generation, marketing automation or sales automation platforms.
- Strong communication, presentation and interpersonal skills, with a proactive and target-oriented approach.
Good to Have
- Experience in product marketing, positioning, messaging, product launches or competitive analysis for enterprise software or SaaS.
- Exposure to SAP S/4HANA programmes, including migration, RISE with SAP or finance transformation.
- Familiarity with SAP buyer personas, such as CIOs, CFOs and billing or finance transformation leaders.
