Chief Marketing Officer (CMO)

Acuiti Labs is a specialist IT consulting firm and a recognized expert across the SAP Q2C (Quote-to-Cash) ecosystem, with particular depth in SAP BRIM (Billing and Revenue Innovation Management) implementations for enterprise monetization transformations. We help organizations in telecom, SaaS, media, manufacturing, and other subscription- and usage-based industries modernize how they price, bill, and monetize revenue. As demand for consumption-based and hybrid revenue models accelerates, we are scaling our brand and market presence and evolving from a specialist implementation partner into a firm that CXOs turn to for Q2C strategy and business consulting, and are looking for a Chief Marketing Officer to lead that next chapter. Please visit our website. https://www.acuitilabs.com/

The CMO will elevate Acuiti Labs from a specialist SAP Q2C/BRIM implementation partner into a widely recognized thought leader that CXOs seek out for Q2C strategy, monetization advisory, and business consulting not implementation alone. This means building brand visibility well beyond the SAP partner ecosystem and translating deep technical expertise into a compelling executive-level brand and go-to-market story for CEOs, CFOs, CIOs, and revenue leaders. This role owns demand generation for a high-value, long-sales-cycle enterprise consulting business, and will position Acuiti Labs distinctly against both large systems integrators (Accenture, Deloitte, Capgemini) and boutique SAP partners. The CMO will report to the CEO, and lead the marketing function from the ground up.

Marketing Strategy – Define and execute an enterprise B2B marketing strategy that builds Acuiti Labs' authority across the SAP Q2C ecosystem and its BRIM specialization

SAP Partner Ecosystem – Develop joint marketing programs with SAP, including co-branded campaigns, partner directory presence, and SAP event participation

Thought Leadership & Content – Build a content and thought-leadership engine, whitepapers, case studies, benchmark reports, executive roundtables, and a CXO advisory council that positions Acuiti Labs as a strategic advisor, not just an implementation partner

Demand Generation & ABM – Design and run account-based marketing (ABM) programs aligned to enterprise sales cycles and target account lists

Brand & Positioning – Elevate brand visibility beyond the SAP partner ecosystem so CXOs recognize Acuiti Labs by name for Q2C strategy and monetization advisory, differentiating from larger SIs and smaller boutique competitors

Executive & Analyst Engagement – Design and run C-suite engagement programs- executive roundtables, advisory boards, and analyst relations that build direct relationships with CXOs and establish company leadership as go-to voices in Q2C strategyEvents & Field Marketing – Own strategy and presence at SAP Sapphire and other industry events, including speaking opportunities and sponsorships

Analytics & Reporting – Establish marketing KPIs, pipeline attribution, and ROI reporting tied to revenue outcomes

Team & Budget Leadership – Build, lead, and mentor the marketing team, and own the marketing budget